Purpose: "We are passionate about understanding and serving - with a solving presence - customers who turn steel into winning businesses. "


Mission: Understanding customers in order to provide them with the best environmentally responsible solution, through engaged employees, efficient processes, and a passion for serving stakeholders.


Vision: To be recognized as a present, connected company, working with committed people and with the focus on the customer, always delivering competitive solutions, keeping the environmental impacts of operations under control aiming at business sustainability.



  •  We are all salespeople
  •  We are passionate about our customers
  •  We take care of our people
  •  We exercise coherence between what is said and what is done
  •  We encourage and develop inspiring leaders
  •  We are proud of our entrepreneurial history
  •  We are driven by challenge
  •  We value long-term partnerships
  •  We are committed to the environment